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March 3, 2005

For immediate release-

NSC ENERGIZES SERVICE SUPPORT FOR RED BULL, NORTH AMERICA
-Red Bull Utilizes National Service Cooperative for 50,000+units

OMAHA, NE - National Service Cooperative (NSC) has been chosen by Red Bull, North America to be their exclusive nationwide service management provider. NSC now oversees the maintenance and repair of over 50,000 Red Bull refrigerated coolers located in grocery, convenience, and retail locations throughout the entire United States. Red Bull ranks as the No. 1 energy drink worldwide, and is considered the industry standard. This arrangement with the NSC is designed to help keep Red Bull in front of an intensely competitive market space.

The unique MRO management model for these coolers benefits both Red Bull and their distributors. Red Bull knows they will have coolers with less down time and their product stays consistently appealing. Distributors know they have a fast-acting, dependable and trustworthy service provider for maintenance and repairs with just one call. With the asset management tools the NSC provides, Red Bull looks forward to being better equipped to manage and control maintenance and repair costs. NSC Chairman Bruce Peeling said, "This landmark venture really showcases our ability as a one-stop
service solution on a nationwide scale and it's a great fit for our members. Red Bull, their distributors and retailers will be assured of quality work, and will see a higher degree of efficiency in service and billing. We are proud to be associated with Red Bull North America, and we are working hard to meet this challenge and exceed their expectations."

About the NSC: The National Service Cooperative was formed in 1994 by leading independent food equipment service agencies in the US. The NSC leverages the experience and resources of its members to provide multi-unit foodservice operators and equipment manufacturers consistent, convenient, high-quality service and parts support nationwide from a single source. NSC Member companies and their affiliates include several award-winning service agencies and represent a workforce of over 830 qualified service technicians dispatched from over 100 branch locations nationwide.

For more information, please visit http://www.nationalservicecoop.com