Why Do I Need a Professional Freelance Writer?

Reinforce or Acquire a Valuable Resource

You wouldn’t hand off an important job in your business to someone either unqualified or already overworked, would you? Then don’t do it with your writing tasks.

Most people can write. Some write well. But the sad truth is most people don’t. Instead of straining or misusing your resources, reinforce them. Hire a professional writer (me) to write your marketing and promotional materials.

When you have a professional writer at the ready, you have someone whose only task is to properly promote your business. And that is a rare and valued resource to have on your side. At minimum, they should be (you hope) skilled at catching spelling errors, using proper punctuation, and writing with an active voice. It’s stil the human using (or not using) the Spell Check and Grammar Usage functions. (Did you catch the spelling error?)

At best, they should also have a good sense of marketing, and full project management capabilities.

Using Proper Experience Pays

So why use an employee whose main job is not writing? Poor messaging will only cost you customers— maybe even current ones. You’ll definitely lose potential ones, perhaps for good. Employing proper experience pays. While good writing is not "cheap," it definitely is affordable, especially when you consider the customers you will retain and the additional prospects you’ll attract. You know it costs more to gain a customer than to keep one. Since I help you do both, my work helps your bottom line.

Keep Success in Your Control

Ask yourself: If your marketing writing were perfect tomorrow, how would you know? Using a professional gives you tighter control. Even if you use marketing materials from vendors or suppliers, chances are they can be built on and improved. Messaging can then be tailored to build your individual brand and help you resonate better to your own customers.

Good writing is essential for a business to be successful. Messaging to prospects, customers, and employees must always be clear, understandable, and enhance their relationship with your company. Because better relationships build your brand.

How I Help You in Three Big Areas

Copywriting:

The creation of original materials to promote your business. This includes: sales letters, brochures, press releases, print ads, broadcast, outdoor ads, web pages, emails, advertorials, video, audio, CD-Roms, and more.

Editing:

The checking of written material for spelling and usage correctness, and checking for proper expression of your business. May also entail improving overall effectiveness with original or altered copy.

Consultation:

The observance, critique, development, and direction of marketing efforts on your behalf. Includes casting and production of audio visual material, as well as full project management of any marketing task. Anything in regard to your marketing may be considered for consultation— from color schemes, to logos and letterheads, to research avenues, to the choosing of an ad agency and other vendors.